Gavin and Stacey star Mathew Horne has signed up to feature in a breast cancer awareness advert for charity CoppaFeel!, set to air across 500 cinemas in the UK.
Horne tells cinema goers 'Right, stop fiddling with your popcorn and put your hands to good use. G'on – give your boobs some attention. CoppaFeel!'. Roll out date to be confirmed.